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Summary:

In this episode, Dr. Easley sits down with Sean Dunn, founder of GroundWire, an innovative ministry reaching young people where they already are—online. With decades of experience in youth ministry, Sean shares how God shifted his focus from platform ministry to personal evangelism that points people to Jesus, not a personality. His mission stems from a prayer he first wrote in his Bible at 14: “Contend for a generation.” 

Together, Michael and Sean discuss how today’s younger generations—particularly Gen Z—are both deeply anxious and spiritually open, though often disconnected from traditional church structures. Sean unpacks practical ways to engage them with empathy and authenticity, using the simple yet powerful acronym LETS: Listen, Empathize, Transition, Share. He also challenges believers to rethink evangelism through Jesus’ words in Matthew 9: “The harvest is plentiful, but the workers are few.” The conversation calls every listener to see the current culture not as hopeless, but as ripe for harvest—and to pray earnestly for God to send workers into the field.

Takeaways:

• Sean Dunn founded GroundWire to reach young people for Christ through digital evangelism.
• Today’s youth are spiritually open but disconnected from traditional church methods.
• The “apathiest” generation believes in God but ignores Him.
• Authentic care and kindness open doors for gospel conversations.
• Jesus’ command in Matthew 9 calls believers to pray for and become workers in the harvest.
• Effective evangelism begins with listening and empathy, not arguments or authority.

ABOUT SEAN DUNN

When Groundwire founder and President, Sean Dunn first heard a call toward ministry, he responded with a resounding “Yes.” A yes to be a part of God’s vision and mission for the youth of America. A heart for the lost and a deeply rooted faith in Jesus sustained him. 

While preaching and teaching the younger generations in churches, Sean felt another call from God, to go to the lost rather than waiting for the lost to come. Looking across his church community, he realized the lost were found outside of these walls and it was time for him to bring the gospel to them. So, where were they?The answer to that question quickly became clear, they are everywhere and yet connected through social media channels. That was it. That was the place where Sean could bring the gospel to the lost.

And so, the strategy behind Groundwire was born. Creating compelling and well-produced video content, purchasing ad space on popular social media platforms, and interrupting the noise of today with the hope of Jesus. Groundwire brings a message of God’s loving kindness, his grace and compassion, to teens and young adults.

Today, Groundwire operates multiple campaigns including JesusCares.com and WhenLifeHurts.com, as well as running campaigns in Spanish as AJesusleImporta.com and CuandolaVidaDuele.com. Each campaign invites viewers to chat with someone who cares through the 24/7 chat feature. Connecting people with coaches who are trained to listen, encourage, and ultimately point the chatter to Jesus.

Links Mentioned

Contending For The Rising Generation by Sean Dunn

Groundwire Ministries

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